Editorial
REI Uncommon Path
REI Uncommon Path is a blog platform dedicated to inspiring and equipping people for a life outdoors. Uncommon Path serves as a very powerful tool to build trust, drive organic traffic, and boost conversions for the REI e-ccomerce site.
Context
Uncommon Path, REI Co-op’s online publication, lacks an efficient way to deliver its stories, limiting their reach and impact. During my Fellowship at Code and Theory, my team and I worked on solving this problem. You can see my presentation down below!
(May render a little slow)