I had the opportunity to design three presentations at different stages of the project for our managers and other internal teams. Each presentation was tailored to a distinct audience, reflecting real-world scenarios for sharing design work.

Our first, a midpoint presentation, showcased early discovery work. Our second, the “define” presentation, was more strategy-focused and explained how our research and audits shaped the new REI experience. Finally, the last presentation provided a high-level summary of all the work I had created throughout the project.

The main takeaway is that stakeholders absorb and process information differently. Understanding your audience and what they care about is vital for communicating your work effectively. Without this, it’s hard to gain design buy-in and ultimately implement your ideas.